Positive Travel today isn’t about escape, it’s about connection. In 2025, travellers are redefining the way we explore by choosing journeys that leave a positive mark on both people and places.

1. Purpose, not just passports

When the world paused, we re-evaluated why we travel. Today’s wanderers seek meaning whether through volunteering, learning local crafts, or travelling slowly enough to truly see.

Tip for you: Choose at least one part of your next trip that’s about contribution or reflection: volunteering locally, staying with a host who shares cultural stories, or simply travelling slower and deeper.

2. Travel that respects places and people

“Sustainable tourism” may be a familiar phrase by now, but in 2025 it’s evolving into more grounded practices:

• Travelling off-peak or to lesser-known destinations to ease overcrowding.
• Opting for accommodation and tours that are genuinely local, rather than cookie-cutter global brands.
• Working remotely from travel bases, mixing “work + place” in a conscious way.

Tip for you: Before booking, ask: How many locals are employed here? Does this business give back? Will my stay leave less of a footprint (eco-friendly transport, low-impact lodging)?

“Ask before you book: Does this place give back?”

3. The Traveller’s Mindset Is Changing

“We’re no longer tourists – we’re temporary locals.”

Two shifts stand out:

• Younger generations leading the way. Millennials and Gen Z are travelling more, spending more on experiences, and often choosing international over domestic options.
• Longer stays, slower rhythms. Many are not just going away for a weekend but stretching into “work-from-where-I-travel” models, or mixing leisure + growth.

Tip for you: Consider extending your travel stay even a day or two longer than usual. Choose a slower pace—less rushing, more immersion.

4. Wellness and wellbeing as travel motivators

Travel isn’t just about seeing places—it’s increasingly about being well. The “Vitamin T” concept (travel as investment in your health and longevity) is gaining traction.
Whether it’s a forest retreat, a wellness resort, or simply time in nature away from screens, trips are blending rest, reflection, and growth.

Tip for you: Build in a wellness-block to your journey: a mindful morning walk, a day without devices, or a stay at a nature-oriented lodge.

5. Tech, tools & transparency

As travel evolves, so do the tools. From mobile-first booking to apps that indicate sustainability ratings and crowd levels, your travel decisions are getting smarter.
And for you, that means you can travel more responsibly, armed with information.

Tip for you: Use tools that show destination crowding, environmental impact, and local experiences. Ask for the sustainability “story” of your chosen destination.

6. What this means for you and your next trip

Next time you travel, go not just to see, but to become.”

Travel today isn’t just an escape, it’s a choice. A choice to explore with awareness, to grow, and to honor the places we visit. If we travel not just for what we see, but for what we become, we unlock a more positive world, for ourselves and for the communities we touch.